Apogee Bikes

Brand Design

Apogee is a small and independent west coast bike company developing an advanced mountain bike with a beautifully handmade modular frame design. Built for the love of it, for the chance to leave a mark on the history of mountain bike design. To create something beautiful and innovative, with and for people who just love mountain bikes.

As a founding team member, I’ve played a cross-functional role across the business, with a focus on building and growing the brand. Working under the Head of Brand, I supported the extension and execution of the brand across digital, social, and marketing touchpoints, helping bring the established visual system to life across multiple customer-facing experiences.

TEAM

Andrio Abero 

Jake Webski 

Collin Huston

Will Hilgenberg

Brand Extension

Working within an established brand system, I helped apply and adapt the visual identity across a range of customer-facing touchpoints including web, social, apparel, and promotional materials.

Product Photography 

Collaborated with our photographer to develop art direction for the imagery of the Apogee One. We focused on highlighting its Free Float Module suspension and handcrafted DuoFrame construction to create a cohesive visual narrative that showcases the bike’s precision engineering and its roots in the Pacific Northwest.

Website

I contributed to and led the production execution of Apogee’s debut product site, extending the established visual and UX system through responsive layouts, component production, and implementation support. A key part of my role was helping maintain brand consistency across the digital experience while translating established creative direction into scalable, production-ready components. We focused on a product-first experience that lets the bike shine. 

Social 

Developed and produced social media assets supporting Apogee's brand and content strategy, working within an established visual system while actively shaping how the creative direction came to life across channels. The content played a significant role in the brand's rapid early growth, contributing to thousands of new followers and strong community engagement within just a few months of launch.