Grasshopper Adventure Series 

Brand Design

As Grasshopper Adventure Series continued to expand, it became clear that the identity across its six race events lacked cohesion. Each event carried its own visual language and naming conventions, making it difficult for participants to recognize that the races were connected as part of a larger series.

I worked closely with the Grasshopper team to develop a more intentional and scalable brand foundation across the series. This included establishing a clear naming structure, creating a cohesive visual identity system, and redesigning the website to better communicate the series as a whole. The resulting work brought consistency and clarity to the race series, strengthening recognition across events while creating a more polished and connected presence for the future of the series.

TEAM

Iain Douch

Miguel Crawford 

Renee Schiavone

Visual System

Once the naming structure was complete, I developed a mark built to hold up across six events and every application, from race kits to event signage. Each event carries its own mark within the system, pulling from the primary grasshopper logo to stay visually connected while giving individual races their own identity. A refined color palette carries that same flexibility, giving each event a primary color while allowing the adaptability to pull from the primary palette.

Bringing It All Together

A redesigned website that presents the six events as one unified series rather than six separate races. The system also allows for special events outside the core race series, giving Grasshopper room to grow without diluting the identity of the main lineup. The new site organizes each event's details, dates, and registration into a clear, consistent structure, making it easy for riders to navigate the full series while giving each event room to stand on its own.