Unlocking Health Through Restoring Balance
My design process was grounded in strategy. The organizing principle of "unlocking health through restoring balance" reinforces their scientific approach but balance also pertains to company culture, work, and life.
We examined balance in cell structures, Alexander Calder's mobiles, and nature. We wanted to emulate our findings in the identity: multiple elements contribute to balance. We created an identity that balanced science and an approachable aesthetic.
Work that Shouldn't Go Unnoticed
Sonoma Bio's had a weak web presence and a brand that lacked the energy in contrast to their passionate team. The brand did not resonate with Sonoma's external audiences either, be it investors or patients.
Captured in Collaboration
Sonoma Bio is rooted in collaboration, the lab and offices are separated by a single wall. We wanted to capture this in the photography on the website. My role was to provide art direction and shot lists to the photographers to align the photos to the identity concept.
Design System
We created a digital design system that involved creating a set of guidelines for visual and functional components of the user interface to ensure consistency and efficiency in design and development.
Brand Alignment at all Levels
Sonoma uses scientific illustrations to explain its approach both internally and externally. We redesigned them to align with the brand and created a "toolkit" of graphics the company uses in its day-to-day operations.
